Research shows that people receiving direct mail are much more
responsive and receptive when they see their name written.  It
naturally makes the person more open to receiving the message
you are delivering.

Personalization may be the deciding factor for a prospect to read
and visit a web site created exclusively for them. You can also
satisfy an existing clients need to be personally contacted while
reminding them of your services and offerings.

With the high rate of return this type of marketing will receive,
you can target your audience with precision and  spend less on
printing and postage.
Personalization